Meet the Ride MORE Bicycles Crew
We are riders who want to help you love cycling. It doesn’t matter if you are shopping for your first bike or a repair part, we are happy to help you. Our team of Service Professionals will keep your bike in top form with quick turn around times or a scheduled appointment. Want to go farther? Want to feel better while riding? Our Fitters are happy to answer your questions and provide relief. Let our experience and knowledge work for you!

Travis Coleman
Owner
Sales / RETÜL Bike Fit
Roadie, Mountain Biker, Gravel Cyclist
Primary bike: Specialized Tarmac SL8, SRAM Red, Roval Rapide CLX II wheelset.
The ‘FUN’ bike: Otso Waheela C with Shimano GRX.
All-time favorite bike: 2007 Colnago Extreme C.
Favorite race: Skyway Epic Endurance MTB race. You race against your will to quit.
Favorite cycling accessory: Speedsleev Ranger Seat Bag - the easiest way to carry everything you need.
Favorite mid-ride snack: Gummy Bears.
What got you into bikes? 80’s BMX kid - Old habits die hard. Still playing bikes after all these years.
What would you change about cycling in Pensacola if you could? Let’s stop throwing glass bottles out of car windows. Bike tires are expensive.
Best advice for someone who wants to 'ride MORE'? Find a bike that makes you happy. Ride it. Be happy!
Roadie, Mountain Biker
Primary bike: Specialized Tarmac SL7, Ultegra Di2, Roval CL50 wheels.
The ‘fun’ bike: Specialized Fuse ‘Trail’ Hardtail.
Favorite bike of all time? Specialized Tarmac SL6 named “Bad Ombré” - the two-tone paint scheme was beautiful.
Favorite local ride: The Ride MORE Bicycles Saturday Shop Ride of course- I get to see all my people!
Favorite piece of cycling apparel? Women’s bibs with breakaway straps- IYKYK!
Favorite bike tool: The SWAT tool hidden under my water bottle - it’s always there when I need it.
Favorite post-ride refill: BBQ Pork Sandwich or Tacos. Who doesn’t love tacos or BBQ?
Best advice for someone who wants to ‘ride MORE’: Stop being a baby- Just DO it!

Michele Coleman
Owner
HR / Admin / Sales

Ryan Elrite
Service Manager
Wheel Builder / Suspension Tech
Roadie, Mountain Biker, Bikepacker
Primary bike: Specialized Tarmac SL7, SRAM Force, Roval Rapide CL wheelset.
Favorite bike of all time: Niner One9 Single Speed. Why do you need so many gears? You can only use one at a time.
Favorite place to ride: Blackwater State Forest and North up into Conecuh National Forest. Trees, trails, dirt, rivers, ponds, snakes, bears, and pitcher plants- oh my!
Favorite race: Trans North Georgia Bikepacking Race. Most challenging adventure I’ve ever attempted and finished twice.
Favorite cycling accessory: Revelate Tangle frame bag - the perfect place to stash breakfast burritos.
Favorite post-ride nosh: Saucy's in Milton - Can't go wrong with Chicken Tenders and a chocolate-dipped cone.
Best advice for someone who wants to 'ride MORE'? Do it. Ride more. Make a goal, distance or days ridden, meet that goal and then exceed it. Figure out how to grocery shop by bike and then do it. You can learn everything you need to know about biking/commuting by shopping and transporting food on your bicycle.
Mountain Biker, Gravel Cyclist
Primary bike: Specialized Epic EVO.
The ‘FUN’ bike: All-City Electric Queen.
All time favorite bike: The lesser known bespoke mountain bike RAAW Jib.
Favorite ride/race: The defunct Fakawi Gravel Grinder out of Markham Park.
Favorite bike tool: The old school Park Tool DAG - 2.2 - Not sexy but easily one of the most trusted Derailleur Hanger Alignment tools of our time.
Favorite cycling accessory: The Titanium King Cage.
Favorite mid-ride snack: COOKIES!
What would you change about cycling if you could? More safe places to ride for the average person.
Best advice for someone who wants to 'ride MORE'? Making the time to ride is really hard but establishing a good routine really helps.

Reese Walden
Head Mechanic / Suspension Tech

Landon Forehand
Sales Leader
Mountain Biker, Roadie
Primary bike: Santa Cruz Blur.
Go fast bike: Specialized Venge.
Favorite place to ride: Munny Sokol Park - Tuscaloosa, AL.
Favorite piece of cycling apparel? ASSOS Mille GT Bibshort.
Favorite bike accessory: Upgrade to the SRAM XX1 Oil Slick chain because style matters!
Favorite bike tool: The ever faithful Pedro's Tire Lever.
Favorite post-ride refill: Who wants Chinese food? Me!
What got you into bike riding? Gulf Coast Youth Mountain Bike Association! AKA Dirt Sharks.
Best advice for someone who wants to 'ride MORE'? Be consistent!